Shoppertainment Live Inc. forges the future of livestream shopping with investment from Sigma Ventures Corp.

Since pioneering livestream shopping in the Philippines in 2019, Shoppertainment Live Inc. has been at the forefront of the content-commerce revolution. Over the past five years, the company has empowered over 500 local and multinational brands through dynamic, high-converting live commerce experiences.

Leaders from Shoppertainment Live Inc. (SLI) and Sigma Ventures Holding Corp. mark the beginning of their partnership — a pivotal move toward shaping the future of livestream commerce in Southeast Asia. L-R: Saymour Go, Director of Manila Kleanfuel Corp. & Director, SLI; Lawrence Lee, Chief Broadcast Officer, SLI; Steve Sy, President and CEO, Great Deals E-Commerce Corp. (E-commerce and Retail) & Director, SLI.; Patricio Soyao Jr., CSO and Co-Founder, SLI & President, Future First Talents Inc. (HR and Executive Search); Hiyasmin Neri-Soyao, Chief Executive Officer, SLI; Ronald Robins, Chief Executive Officer, Sigma Ventures; Stephen Chua, Director, Sigma Ventures; Marito De Jesus, General Manager, Sigma Ventures; Ace Gapuz, Chief Executive Officer, Blogapalooza Inc. (Influencer Marketing) & Director, SLI; Serafin Cu, President, EWealth Universal Marketing Corp. & Director, SLI

As a platform-agnostic enabler, Shoppertainment Live has proven its ability to scale livestream operations seamlessly across major e-commerce and social media platforms — including Shopee, Lazada, TikTok, direct-to-consumer (D2C) websites, and most recently, YouTube Shopping. The company is also actively collaborating with Meta to help grow live commerce across Facebook and Instagram.

From early challenges convincing brands to go live, to scaling rapidly during the pandemic, and navigating both local and international competition, Shoppertainment Live has demonstrated unmatched adaptability, foresight, and innovation. These efforts culminated in 2024, its strongest year yet, marked by industry leadership, profitability, and operational resilience.

A Board of Visionaries from Across Industries

This milestone partnership also marks the formation of a new board, composed of some of the most respected names across Digital Advertising, Media, E-commerce, Gaming and Entertainment, Influencer Marketing, Retail, and Human Resources. The diversity of backgrounds reflects the company’s forward-thinking and integrated approach to the evolving content-commerce landscape.

Shoppertainment Live Inc. Board Members:

• Hiyasmin Neri-Soyao, CEO and Co-Founder, Shoppertainment Live Inc.
• Patricio Soyao Jr., CSO and Co-Founder, Shoppertainment Live Inc.; President, Future First Talents Inc. (HR and Executive Search)
• Lawrence Lee, Chief Broadcast Officer and Managing Director, Shoppertainment Live Inc.
• Steve Sy, President and CEO, Great Deals E-Commerce Corp. (E-commerce and Retail)
• Ace Gapuz, President and CEO, Blogapalooza Inc. (Influencer Marketing)
• Saymour Go, Director, Manila Kleanfuel Corp.
• Serafin Cu, President, EWealth Universal Marketing Corp.
• Justin Francisco, President of Arkos Technologies Inc. and Shareholder of Great Deals E-commerce Corp.

Sigma Ventures Corp. Executives:

• Ronald Robins, Chief Executive Officer
• Andre Uy, Managing Director
• Stephen Chua, Managing Partner
• Marito De Jesus, General Manager

Both Ronald Robins and Steve Sy are part of the globally recognized Endeavor Network, known for empowering entrepreneurs who scale companies with transformative impact.

Sigma Ventures Corporation has established a strong presence in both technology and the Indonesian market through its partnership with PHINDO Exchange, a team specializing in cross-country expansion between the Philippines and Indonesia. Sigma Ventures operates with the guiding principle of INSIC — Inspire, Structure, Invest, and Create Value.

Now, Shoppertainment Live takes a bold leap forward by forging a strategic partnership with Sigma Ventures Corp. This partnership goes beyond capital,  it brings together a powerhouse of entrepreneurial minds, strategic insight, and regional expertise that will accelerate Shoppertainment Live’s growth not just in the Philippines, but across Southeast Asia.

“This investment marks more than just a financial milestone, it’s a shared vision to shape the future of digital retail,” said Hiyasmin Neri-Soyao, CEO and Co-Founder of Shoppertainment Live Inc. “With Sigma Ventures by our side, we are even more confident in accelerating our innovations and expanding our regional footprint.”

Neri-Soyao, a former host of a home shopping network turned entrepreneur, is an inspiring example of the power of female leadership in tech. Her journey from on-air talent to CEO of a trailblazing live commerce platform underscores Shoppertainment Live’s authenticity, heart, and hustle. As a female-founder-led startup now backed by some of the region’s top business minds, Shoppertainment Live is proof that visionary leadership — regardless of gender — can drive industry-wide change.

As the company looks ahead, it remains focused on enhancing its core livestream commerce services while expanding into new initiatives in product development, distribution, and international expansion. United by a pioneering spirit and strengthened by strategic capital, Shoppertainment Live is poised to lead the next chapter in content-driven commerce.

ADVT.

This article is brought to you by Shoppertainment.